Making the informal sector more productive in urban areas is key.
— World Bank, 2015

Kampala's street vendors work in what is known as an Informal Economy -- they are not officially registered and do not pay taxes. They are essentially illegal businesses.  Approximately 2/3 of the workers in the world are employed in the informal sector, which represents a market of $10 trillion dollars worldwide.

In this sector, where government usually sees chaos and uncertainty, we see opportunity and entrepreneurial spirit. We believe in creating legitimate employment in these economies, and in so doing creating a more egalitarian world. Because it is in the informal economy where most individuals are currently able to earn money, to live and to prosper, it is our mission to help co-create that more egalitarian future with them.


Ultimately, why we do what we do is about the people we serve. Meet our emerging Musana Cart entrepreneurs.



26 years old, Porridge vendor, pregnant and mother of one girl, Kampala, Uganda

“I’m working only in the morning, and my husband doesn’t work, still I succeed to feed my all family, but I struggle and I can’t answer to whole market demand.”


20 years old, Chicken vendor, Kampala, Uganda

“I’m working every night to pay my fees for University. I understood that life is a challenge, you cannot wake up on the morning and wait for a mango falling from the tree, you have to sweat and use your energy, to get what you want, it's the only way."


30 years old, Soda vendor, Kampala, Uganda 

“My main expense is to rent the fridge to the owner, I wish I could own one myself but I don’t have the capital to invest, it’s my only solution.”